Executive Chairman,
B.Ec., B.A. (Hons), ASIA
ipac securities

Money and Happiness: How to Have More of Both

Why do happy people make better investors? Why do most investors achieve less than half the returns they should? Why are lottery winners no happier than the rest of us? What makes mature women better investors than young men?  And how can we have more money and more happiness?

How we think has a huge effect on our success in life and the financial markets.
But what causes us to think in the way that we do?  And why does this lead us to make choices that do not make us either happy or wealthy?

Drawing on latest Nobel prize winning behavioural research from the USA plus twenty five years of practical experience, Arun Abey will explain the thinking traps that prevent us from having more happiness and more money and how to overcome these.

Arun Abey has had a diverse career as an academic, an entrepreneur and is now a top executive of one of the world’s largest firms.  He is involved in a number of philanthropic activities and is the author of various international best sellers.

What connects these diverse activities together is Arun’s passion for ideas that help people enjoy happier, more meaningful and financially secure lives. This led him to co-found the international lifestyle financial planning firm ipac which has enjoyed 25 years of uninterrupted growth.

A noted strategic thinker and writer, he is Executive Chairman of ipac and Head of Strategy for AXA in the Asia Pacific; a part of the global AXA group that manages over $US1.5 trillion of clients money and is ranked as 15th largest company in the world by Fortune Magazine.

His first book, Fortune Strategy, was described by The Financial Review as one of the best books published on investment.  His latest book How Much is Enough?, has been described by Professor Shlomo Benartzi of UCLA as a book that: “Will make you rethink how you live your life…bringing together research in behavioural finance and psychology in a very practical way.”

Head of Marketing
ipac securities

How can we come to grips with our financial situations at a time when no one seems to have enough? The answer lies beyond the balance sheet in the heart, mind, and spirit of the individual investor. How can we come to grips with our financial situations at a time when no one seems to have enough? The answer lies beyond the balance sheet in the heart, mind, and spirit of the individual investor.

With succinct economic advice as well as stories from those who have found peace beyond their bank accounts, How Much Is Enough? will give you the confidence you need to pursue your own path toward a secure and fulfilling future. The authors guide you through a holistic approach to financial planning, based on the fact that money is only one element in the overall chemistry of a happy life.

Andrew Ford is a marketing and communications expert who has held senior roles in the financial services and publishing industries in Australia and the UK. .

Andrew started his career as a business and finance journalist working across a diverse range of stock market and industry titles. He moved into marketing management within the publishing industry, ran his own financial communications consultancy for seven years and is currently Head of Marketing for ipac securities.

Andrew has created and written a share market education course and contributed to numerous books and magazines. He has a Bachelor of Economics degree from The University of Sydney.